Google My Business vs Google Business Profile: What Changed?

In late 2021, Google renamed Google My Business (GMB) to Google Business Profile (GBP) and retired the mobile app. Learn the primary adjustments:

What Changed?

  • Direct Search Editing: Business owners can now manage listings directly within standard Google search results page or Google Maps app.
  • Developer APIs Integration: Focus shifted toward unified API management endpoints for multi-location operations.
  • App Retirement: The standalone GMB mobile app was disabled, routing users to edit profiles inside Google Maps instead.

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Related Resources & Playbooks

FigureOut — Google Maps Revenue & Optimization Engine

Gemini AI review replies · Local 3-Pack rank checking · Visual post scheduler · Official Google API

See Platform → Pricing Sitemap

Guides & Resources

→ The Complete GBP Guide (2026) → GBP Ranking Factors (2026) → How to Get More Google Reviews → GBP Optimization Checklist → Claim GBP Without Postcard → Recover Suspended Google Profile → Google Review Response Examples → Fix GBP Not Ranking on Maps

Free Growth Tools

→ Dual QR Standee Generator → Rating Recovery Calculator → Review ROI Calculator → Free Local SEO & Maps Audit

Platform Features

→ AI Review Reply Engine → Local Rank Tracking & Grid → GBP Optimization Engine → Competitor Intelligence → Review Management → Post Automation → AI Search Visibility (AEO) → Multi-Location Tools → Business Insights & Analytics

Industry Playbooks

→ Restaurants & Dining → Hotels & Hospitality → Salons & Makeover Studios → Clinics & Healthcare → Gyms & Fitness Centers → Dental Clinics → Spas & Wellness → Cafes & Bakeries → Pharmacies & Chemists → Retail Stores & Boutiques → Lawyers & Legal Practices → Real Estate Agencies → Doctors & Specialists

Cities We Serve

→ GBP in Delhi NCR → GBP in Mumbai → GBP in Bangalore → GBP in Hyderabad → GBP in Pune → GBP in Ahmedabad → GBP in Surat → GBP in Chennai → GBP in Jaipur → GBP in Jodhpur → GBP in Udaipur → GBP in Kota → GBP in Ajmer → GBP in Bikaner → GBP in Alwar → GBP in Sikar → GBP in Bhilwara → GBP in Sri Ganganagar