Google My Business vs Google Business Profile: What Changed?

In late 2021, Google renamed Google My Business (GMB) to Google Business Profile (GBP) and retired the mobile app. Learn the primary adjustments:

What Changed?

  • Direct Search Editing: Business owners can now manage listings directly within standard Google search results page or Google Maps app.
  • Developer APIs Integration: Focus shifted toward unified API management endpoints for multi-location operations.
  • App Retirement: The standalone GMB mobile app was disabled, routing users to edit profiles inside Google Maps instead.

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