Vishwas Moorjani
Founder, FigureOutGoogle Business Profile specialist · Local SEO · SaaS founder building for Indian SMEs
Last Updated: June 2026
About Vishwas
Vishwas Moorjani is the founder of FigureOut, India's Google Business Profile management software. He built FigureOut to solve a gap he observed firsthand: Indian businesses were losing customers to competitors simply because their Google listings were outdated, their reviews were unanswered, and their posts were inactive.
With a background in product development and local digital marketing, Vishwas has spent years studying how Google's local ranking algorithm rewards activity signals — reviews, posts, completeness — and building software that automates those signals for Indian SMEs who don't have dedicated marketing teams.
All content written or reviewed by Vishwas on FigureOut reflects hands-on experience with the Google Business Profile API, local search optimization, and the specific challenges of Indian SMEs operating in competitive regional markets.
Areas of Expertise
Google Business Profile Optimization
GBP ranking signals, category selection, attribute strategy, Q&A, and post consistency.
Review Management Strategy
Response rate optimization, AI-assisted replies, negative review handling, and review acquisition.
Local SEO & Maps Ranking
Local pack positioning, proximity signals, citation building, and NAP consistency for Indian businesses.
GBP API Integration
Technical knowledge of the Google Business Profile API, OAuth 2.0 flows, and data sync architecture.
Multi-Location Operations
Scaling GBP management across chains, franchises, and agency client portfolios.
India Market SaaS
Building Indian-market SaaS with INR billing, Razorpay integration, and GST compliance.
Editorial Standards
All guides, comparison pages, and feature articles published on FigureOut are written or reviewed by Vishwas. Our editorial policy:
No sponsored rankings
Comparison pages are written without payment from any third-party software vendor.
Honest assessments
Where competitor tools are a better fit for specific use cases, we say so explicitly.
Last-reviewed dates
Every guide shows a publication and last-reviewed date. We update when Google changes its platform or API.
Experience-based
All GBP advice reflects actual testing with the Google Business Profile API and real Indian business use cases.