Google Business Profile Integration
Detailed technical disclosure on how FigureOut syncs listing data, monitors customer reviews, publishes local posts, and retrieves analytics safely via Google APIs.
1. Location & Listing Discovery Sync
When you authorize FigureOut via Google OAuth 2.0 (using the https://www.googleapis.com/auth/business.manage scope), our system initiates a secure connection to the Google Business Profile API.
How it works: We fetch your authorized accounts and discover all verified listings. For each location, we retrieve listing metadata (such as business name, categories, address, website, and phone number) and save a local reference to populate your dashboard and generate local SEO landing pages.
2. GMB Customer Review Sync & Response posting
FigureOut helps businesses maintain high review response SLAs. Review management is processed in two directions:
- Ingress (Syncing): Our background queue worker polls the Google Business Profile API to fetch new incoming reviews, including customer names, ratings, text, and timestamps.
- Egress (Replying): When you respond to a review (manually or via our Gemini AI suggestion generator), your text payload is verified by local prompt injection shields and then posted immediately to Google's API to update the live listing.
3. Local Post Scheduling Engine
Our publishing composer allows users to keep profiles active on Google Maps.
Users can write text, attach images (stored securely in our local public uploads directory), and define Call-To-Action buttons (Book, Order, Learn More, Call Now). Scheduled posts are stored in our queue database and published directly to Google’s API at the designated date and time.
4. Performance Analytics Tracking
FigureOut retrieves GMB search visibility insights directly from Google Performance metrics.
We track daily signals such as:
- GMB profile views (Search and Maps).
- Customer call triggers.
- Website click-through attributions.
- Maps direction requests.
This data is processed locally to populate your monthly PDF report exports and power our AI Growth Advisor strategies.
5. Multi-Location & Agency Isolation
For franchises and agencies managing multiple listings, FigureOut operates a strictly scoped multi-tenant console.
All API tokens, listing scopes, review histories, and automated triggers are isolated at the database schema level using the authenticated user_id. Google accounts connected to User A can never be accessed or viewed by User B.
API Specifications
business.manage
Limited Use Compliant
FigureOut's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.