Google Local Justifications: Review Snippets

Local justifications are search snippets that Google displays under local maps results to justify why a listing matches search intent.

Common Justification Types

  • "Reviews mention": Pulls snippets from reviews containing keywords searched (e.g. "Reviews mention butter chicken").
  • "Sold here": Pulls items from your primary or secondary product categories.
  • "Provides": Pulls list items from services configuration details.
  • "Their website mentions": Pulls relevant crawled terms from your linked website.

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